Honda currently produces one of the best midsize pickup trucks on the market. Small pickup trucks are becoming more popular since models like the Ford Maverick, and Hyundai Santa Cruz have surfaced. The Maverick proved that there is clearly a market for small pickup trucks. Is it time for Honda to make a small pickup of its own?
Is it time for a Honda small pickup truck?
The emerging small pickup truck vehicle segment could explode in the next decade thanks to the success of the Ford Maverick nameplate. Americans love small SUVs, and they’re falling head over heels for small trucks. Torque News claims that Ford’s truck is still wildly popular despite a recent recall. Models like the Maverick are perfect sedan alternatives that come with the utility of a truck bed.
So, is there a case for a small Honda pickup truck? Let’s break down why the Japanese automaker could add one to its lineup.
There’s room for a smaller Honda truck in Honda’s lineup
The 2023 Honda Ridgeline starts at $38,800. It’s significantly more affordable than other midsize pickup trucks in its segment, like the popular Toyota Tacoma. The Honda Ridgeline is 210 inches long, 79 inches wide, and 71 inches tall.
The 2023 Ford Maverick is 200 inches long, 73 inches wide, and 69 inches tall. It starts at just $22,195. So, there’s plenty of room for Honda to produce a smaller, more affordable truck than the Ridgeline to compete with the Maverick and Santa Cruz.
Ideally, a Honda small pickup truck would cost below $30,000. As for dimensions, the Maverick’s unique dimensions are bold, to say the least. There’s no telling whether or not another automaker will produce a truck as small as Ford’s tiny truck, but there could be a major upside if Honda does decide to compete in this exciting new segment.
Why drivers need a small Honda pickup truck
The Honda Ridgeline is unique because of its unibody design. It has a smoother ride quality than most of its competitors and a more refined cabin. If the Japanese automaker produced a smaller version of the Ridgeline, it could be classier than the Maverick and potentially have a better ride quality.
Drivers need a small Honda pickup truck because the Honda Ridgeline is expensive and large compared to some of its rivals. A smaller pickup would attract a different audience, similar to the niche market that the Blue Oval capitalized on with the Maverick.
Imagine a smaller, more affordable Ridgeline with better fuel economy. A small Honda pickup truck could be big trouble for Ford, Hyundai, and even Toyota since the Toyota Tacoma and Honda Ridgeline are polar opposites.
If Honda makes a small pickup truck based on the Ridgeline or built on the new Honda CR-V’s platform, the brand could have a hit on its hands. Since the CR-V has a hybrid option, that would open up a new world of possibilities for a CR-V-based small pickup truck.
Does the world need a small Honda pickup truck, or is it a hard pass? Let us know in the comment section below.