Toyota Japanese automaker logo with white text on a red background
Toyota logo | Uli Deck/picture alliance via Getty Images

The Toyota Motor Corporation is a Japanese automotive manufacturing company that also owns the Lexus luxury brand. As one of the best-selling marques worldwide and the largest company in all of Japan, Toyota is best known for its incredibly popular crossover SUV lineup (including the RAV4 and the Highlander), its dependable and affordable sedans (such as the Corolla and Camry), and its early and continued exploration of alternative fuel vehicles, including hydrogen fuel cell vehicles (the Mirai), hybrids (the Prius), and EVs (the upcoming bZ4X).

The history of Toyota began with Toyota Industries, which was founded in 1926 as a machine manufacturer (firstly of textile looms). After the company’s first vehicle (the Toyota A1 prototype) was completed in 1935, the Toyota Motor Corporation was created as a spinoff/subsidiary in 1937 to focus entirely on automobile production. The company’s early growth was also helped by the Japanese government’s decision to prevent the import of Ford and GM cars into Japan, lessening competition.

Featured Vehicle: Tundra

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All Toyota Vehicles:


Corolla: A compact sedan as one of the best-selling cars in the world

Camry: A dependable and safe midsize sedan

Avalon: A full-size sedan with near-luxury styling and features

Prius: The most famous hybrid model in the world, also available as the Prius Prime plug-in hybrid (PHEV)

Mirai: Toyota’s hydrogen-powered alternative fuel source vehicle

86: An affordable sports car sized and priced under the Supra

Supra: A sports car with a legacy of racing and high-performance feats

SUVs and Minivans:

C-HR: A stylish subcompact SUV that was initially designed as a Scion

Venza: A compact SUV that comes as a standard hybrid model

RAV4: A compact SUV that’s often the top-rated and best-selling crossover in the U.S.

bZ4X: An upcoming all-electric compact crossover SUV co-developed with Subaru

Highlander: A reliable and safe three-row midsize SUV

4Runner: A large and in charge boxy off-road midsize SUV

Sequoia: A giant full-size SUV known for its power and space

Sienna: Toyota’s premier minivan that now is a standard hybrid model


Tacoma: A midsize pickup truck with more mobility but less power than the Tundra

Tundra: A full-size pickup truck that goes toe-to-toe with the F-150 and Silverado

Recently Discontinued Vehicles

Land Cruiser: A luxury, off-road, full-size SUV

Yaris: A class of subcompact cars that were the smallest vehicles offered by Toyota

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